In Kenya, Procter & Gamble has just launched a two-year programme that will supply over 600,000 underprivileged girls with sanitary towels to ensure they remain in class during menstruation. A large number of girls in rural Kenya skip school during their monthly period, because their families are too poor to buy sanitary towels. It's estimated that this causes an average girl to miss more than a month of school each year.
Working with Nakumatt, a Kenyan supermarket chain, and The Girl Child Network, P&G is matching the number of sanitary towels donated by Nakumatt shoppers to help girls stay in school throughout the month. And yes, of course this is a clever way to introduce consumers to one’s brand, and of course companies like P&G are in it for the profits, but that's what businesses do. Hey, as long as all involved win! What is your brand doing to help out those who need it most?
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This they do to introduce them to the brand at an early stage and hope that they will stick to the brand in future.This is an excellent marketing tool.
my name is above as i was going through the web i found your we an what i can say you are doing a very noble job. the reason why i happened to find your web is children And Youth Empowerment Center will be hosting a football competition with the youth from kakamega district.The aim of the competition is to create awareness to youths on HIV and their right to access funds such as LATF and youth fund.Also it was noted they have a big gap in the area of the girl child on the sanitary towels,that is why they asked for assistance.The sanitary towel are estimated to help the girl child coming from Kakamega east and west and total number around 400 or more .
The competition is plant to take place around December 15 these year.
That group of the society they need help to come from all quites and will appraised if any one comes on board.
for more details please contact me on my email or cellphone +254724100937
procter and gamble (P&G) are doing a commendable job by providing sanitary towels to girls from the poor regions and hence keeping them in school.This cannot be for profit since those girls cannot afford to buy always pads and again the program will run for 2 years. P &G have a program where they take sanitary towels to schools where the girls can actually buy the products.This they do to introduce them to the brand at an early stage and hope that they will stick to the brand in future.This is an excellent marketing tool.
reenie mbugua | September 21, 2006 7:43 AM