On product publishing: magazine on a bottle
Around this time last year, we featured a new Australian magazine contained with the label of a bottle of mineral water. iLove claimed to be the world’s first magazine on a bottle, offering girls on the move something to read with their water to go. Now, Coca-Cola Belgium will be the first soft drink company to use the Magazine on a Bottle concept. On Product Publishing, which created the innovative labelling technology, worked closely with Coca-Cola Belgium to adapt the labels to Coke’s iconic curvy bottle.
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