Coffee brand serves up free drinks and experiences in “feel good” café

Coffee brand serves up free drinks and experiences in “feel good” café

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From a marketing perspective, cafés have always been a good choice of venue in which to create unique and enticing atmospheres, and regular readers may remember the game themed Snakes & Lattes café in Toronto. Now we’ve come across an effort from coffee brand Maxwell House, serving free coffee and positive stories to the people of Toronto at their Optimism Café.

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