Vacationers’ ‘Out of office’ autoreplies earn ad-sponsored revenue

Vacationers’ ‘Out of office’ autoreplies earn ad-sponsored revenue

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As much of the Northern hemisphere gears up for summer holidays, “out of office” email autoreplies are enjoying a seasonal surge in use. While such messages are typically purely informational in nature, Swedish ad agency Saatchi & Saatchi Stockholm recently created Out Of Office Ad — a way to monetize automatic email responses through sponsorship.