In Pakistan, jobs marketed to low-literacy populations through viral game

In Pakistan, jobs marketed to low-literacy populations through viral game

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One of the most popular ways to market low-level job vacancies is using listings pages in local newspapers, but this excludes the large proportion of those in developing countries who – even though they may have the skills for the job – can’t read or write. Hoping to tackle this problem, the Polly platform is a fun voice-based cell phone game that also acts as a tool to market job opportunities to those with poor literacy.

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