Selling products for the price of a tweet

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve noted on numerous occasions the fact that traditional advertising can no longer hold a candle to promotion via social media—see New Zealand’s Pass It On initiative for one recent example. Aiming to make the value of such social endorsements explicit, Pay with a Tweet is a platform that lets content owners sell their goods in exchange for a single tweet rather than cash.

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