From an online store that specialises in personalised gifts comes a literary appeal to anyone’s vanity. GettingPersonal sells classic novels—mostly as gifts—that let recipients and their friends star as the main characters. Taking a concept we’ve already seen applied to travel guides and stories for younger children, the company has chosen a range of books with lasting appeal (and without pesky copyright issues). For the romantics there’s Pride and Prejudice and Romeo and Juliet; adventure-seekers get Robin Hood and The Hound of the Baskervilles; those after something more sinister can take their pick from Frankenstein and Dracula, while Alice’s Adventures in Wonderland and The Wonderful Wizard of Oz provide a healthy dose of fantasy.
Springwise in your inbox
Join 170,000+ others: Don't miss the latest and greatest innovative business ideas from around the world.