Personalized fashion straight from the catwalk unlocks extra content when scanned

Personalized fashion straight from the catwalk unlocks extra content when scanned

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The Netherlands has already provided a way for retailers to turn online video into an opportunity for online sales through the VideoDeals system. The recent release of UK fashion designer Burberry’s Autumn/Winter 2013-14 collection has included similar technology with the Runway Made to Order service, which enables consumers to purchase tailored goods straight from the catwalk, personalized with tags that unlock digital content.

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