We tend to be a little skeptical when we hear of “the next big social network” here at Springwise. It’s not that those efforts shouldn’t be applauded, and we were among the first to write about both Facebook and SnapChat after all, but it’s simply that in such a crowded marketplace and against such major players, the odds are, realistically, stacked against them. Increasingly, the same could also be said of fitness apps. However, there’s an ever growing overlap between the two, and with that in mind, we felt PumpUp — a fitness app offering personalized workouts alongside a built-in photo-sharing social network — deserved our attention.
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