Picnics on the slopes

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Small companies can readily compete with major players by refining the experiences they provide customers. For Picnics on the Piste, a new catering business operating at ski resorts in the French, Austrian and Swiss Alps, those experiences are bound to leave lasting memories. After shushing through the crisp mountain air to a clearing offering a majestic mountain view, they can break for a buffet of hot soup, foie gras and aged cheeses with champagne chilling in a snow bank nearby. Or ski down a trail to an igloo gleaming in the sun, with a waiter inside, ready to serve lunch. Then after the meal (or before it, if they have sensitive stomachs), clients can opt for a brisk jaunt on a skimobile or a short ride in an ultra light plane.

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