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We’ve already seen CrowdSend tap the crowds to help consumers identify unlabelled products in online images. Improving on this concept, myStorey is a new platform that enables users to create curated digital pinboards, with photo-tagging capabilities to let friends know where they bought the items. The idea behind the site is that people can tell their stories through the things they own. Aimed at sharing between close friends and relatives, myStorey provides a pinboard for users to upload images of products, which they can tag with rich information – from the people in the photo and the location it was taken, to what clothes they’re wearing and where they got them from. The tags act as a kind of passive referral system for brands and outlets, while users benefit through recommendations from people they trust. Users can perform price comparisons on the site and also receive notifications when something they’ve interacted with has gone on sale. Tags are made discrete by only showing up when an image is hovered over, meaning users can enjoy it more as a social tool than a place to be advertised to. myStorey goes some way to better integrate social sharing with digital identification and online shopping, with big aims to compete with established sites such as Pinterest, The Fancy and Stipple. One to keep an eye on for the future? Spotted by: Murray Orange