Planspot: where are they now?

We first covered Planspot last year when the startup was in the run-up to its launch date. Billed as an event marketing platform that primarily synced with social media sites to easily enable a promotion campaign, founder Satya van Heummen has since considerably changed the direction of his business. It’s a brave move for any startup team to stop, reassess their business plan, and decide to move away from the original intention. But this is what Satya did when he realized that his startup wasn’t helping his clients as effectively as he had hoped. We spoke to Marketing Manager, Reinoud Tjallema, about this change. In his words: “We dropped most of the social media integrations and decided to focus on what our users really want.”