Platform enables fans to buy company stock through Facebook

Platform enables fans to buy company stock through Facebook

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The web has allowed companies to open up to customers in myriad ways – more direct communication, transparency and increased involvement in how enterprises are run. We recently saw social media site Zurker offer its users a stake in the business while keeping its books open, and now Loyal3’s Customer Stock Ownership Plan is enabling any company to sell shares directly to their fans on Facebook.