Pop-up groceries

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Quick mobile spotting from the Philippines: Palengkenito (no website), which translates to ‘mini-market’ in English, is a well-designed mobile grocery store, developed to bring convenience to less-affluent consumers in the Philippines. Specially converted Suzuki minivans are outfitted with a generator, shelving units, food heating elements and a refrigerator. The roving store offers quality pre-packed fresh and processed food, snacks, canned goods, toiletries, and other basic household items in small packages (see sachet marketing for more on selling in small quantities).

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