Project turns URLs into book synopses to promote reading

Web URLs can be a mess of letters and numbers, which often prompts businesses to use shortening services such as Bitly to make them more presentable — or tweetable. However, a new project believes that the abridged nature of online communication is killing people’s desire to read. Turning URL shortening on its head, URLITERATURE is a service that lengthens any web address with text from popular books.