Referral program helps landlords find tenants on Facebook

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Housing referrals are a tried and tested way of connecting landlords and tenants by inviting current residents to refer people in exchange for a finders fee. Aiming to leverage the strength of social media, RentMineOnline took the next natural step and added Facebook to the mix. The venture is effectively an online affiliate program for real-world house rental. Through RentMineOnline, property managers send bulk messages to their tenants informing them of a new campaign. Tenants can then send notifications via their social network of choice: Facebook, Plaxo, Twitter or email, and property managers can monitor the reach of each referral campaign in real time.

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