In retail stores, research tool uses Kinect to track shoppers’ behavior

In retail stores, research tool uses Kinect to track shoppers’ behavior

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Nintendo’s Wii platform has already sparked applications well beyond the world of gaming, so it’s not entirely surprising to see Microsoft’s Kinect do much the same thing. Enter Shopperception, a Kinect-based tracking system that gathers data on shoppers’ interactions with the products on retail shelves.