Taking a firm stand in the face of globalization, A Vida Portuguesa has tracked down Portugal’s unique brands and opened a store dedicated to products that have resisted the urge to keep up with changing times.
At the store, located in a former soap factory in Lisbon’s traditional-yet-hip neighbourhood of Chiado, customers can find over 1,000 products that have maintained their original packaging, that are made by hand, or that represent traditional Portuguese craftsmanship. Soaps, pencils, mugs, jewelry, notebooks, coffee, tea, blankets and even toothpaste—everything on stock holds a fragment of the nation’s collective memory. Some items are widely available and familiar throughout Portugal, while others were almost impossible to find and buy before the store opened.
A Vida Portuguesa appeals both to nostalgic adults delighted to find the brands of their youth, and to younger generations attracted by old-fashioned products and retro packaging that provide an alternative to mainstream brands. It’s a testament, once again, to the enduring appeal of (still) made here, a trend that rewards brands for staying true to their local roots and identity. Time to starting collecting, curating and selling forgotten and enduring favourites in your neck of the woods? And if there's a similar store in your city, please leave a comment and let us know! (Related: Mastic fantastic, now in New York.)
Website: www.umacasaportuguesa.com
Contact: avidaportuguesa@gmail.com
Spotted by: João Coelho
There is a new portuguese E-shop e-shop that sells Portuguese products, above all handmad, rare and traditional articles. The selection of products for the catalogue was dictated by the design, function, colours and their suitability for modern and environmentally friendly houses and lifestyles.
By travelling around the villages to collect these valuable artworks and sell them directly to the on line client, at a reasonable price, FEITORIA believes that this is a great way for promoting them to audiences that are of different cultures, nationalities and backgrounds. FEITORIA hopes this would create a win-win-win for the shop, the client and the craftsman they work with.
Visit at: www.feitoria.com.pt