Two days ago, we covered a Brighton grocer who only sells products produced within 50 miles of his store. Opening today on the other side of the Atlantic, is a Brooklyn establishment that operates on a similar premise.
Urban Rustic, located in Williamsburg, is a grocery store and café that aims to connect local urbanites with local farmers and producers, much like farmers' markets do. The store will primarily sell food and dry goods produced less than 100 miles from Brooklyn. Anything from farther afield will be sourced from sustainable sources.
One of the shop's founders is Aaron Woolf, who produced and directed King Corn, a documentary about America's most productive and most subsidized grain. It's no surprise, then, that Urban Rustic is well-stocked with stories: from details about its upstate New York apple and arugula farmers, to the provenance of the store's timber, sustainably milled from Woolf's own property in the Adirondacks. More uber-local grocers to follow soon, no doubt!
Website: www.urbanrusticnyc.com
Contact: 236 N. 12th Street, Williamsburg
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how was the milk?
What is a localvore, one might ask?
Well, in the same vein that a carnivore is a being who eats meat, and a herbivore is one who eats plants, a localvore is a person who eats only locally-grown and produced food.
A localvore is a person committed to eating and learning about food grown within their food shed. Localvores recognise that there are multiple benefits of eating food grown close to home.
The informal movement has sprouted in the past five years in response to a food supply that has become increasingly global and sprawling.
http://www.localvore.co.uk/
You bought milk from a clean,convenient,local business.It was fresh and good and come on you said it was an emergency. We pay almost four dollars for milk from a chain store that is not as nice as your local store. Be glad and give praise for the convenience.You would not have a place for emergency milk if they did not charge those prices. They have obligations to take care of so you can go around the corner for emergency milk.





I've been looking forward to the opening for a while now since I live around the block. Upon running out for some emergency milk this morning all I can say is these people have some huge balls. They are charging $4.50 (+$1 deposit) for a bottle of milk that costs $2 from the farmers market. I understand a certain amount of markup will happen when you buy from someone like this, but come on thats insane!
james | December 14, 2007 5:30 PM