The power of groups, the clout that crowds can exercise to get what they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready citizens and consumers can now go online and connect, group and ultimately exert influence on a global scale. Our sister website trendwatching.com just published a briefing about crowd clout, and defines the trend as follows: "Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts."
A fun example of consumers aggregating their intended purchases to get a bargain is tuangou, or team buying, which involves strangers organizing themselves around a specific product or service. Think electronics, home furnishings, cars and so on. These likeminded consumers then meet up in real-world shops and showrooms at a coordinated date and time, literally mobbing the seller and negotiating a group discount on the spot.
Popular Chinese sites that are enabling crowds to first group online and then plan for real world shopmobbing are TeamBuy, Taobao and Liba. Combined, these sites now boast hundreds of thousands of registered members, making money from ad revenues and/or commissions from suppliers who are happy to have the mobs choose their store over a competitor's.
So who's going to introduce this concept in San Francisco, Toronto, Sao Paulo, Barcelona or Sydney? The PR value from being the first to do this outside China will be priceless. And may we suggest that the future founders turn it into a hybrid online/offline model, going for maximum reach and visibility? For more business opportunities related to consumers ganging up to get what they want, check out trendwatching.com's briefing.
Websites: www.020.teambuy.com.cn/english, www.taobao.com/vertical/groupbuy, www.liba.com
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A few weeks ago this concept has also been introduced in The Netherlands: http://www.pingelpartner.nl
Greetings:
Where and how do I start to introduce this concept in my country? I need a mentor :-D
Thanks.
Wasn't there a website called letsbuyit.com that did a similar thing back in the days of web 1.0? I seem to remember that it was unsucessful and they changed their tactic, could be wrong though.
>> So who's going to introduce this concept in San Francisco, Toronto, Sao Paulo, Barcelona or Sydney?
I've been developing the concept of social/financial web platform since early 2004 , that will allow to deploy several types of businesses . One of them would be the functionality described above (which is not really something "new"..) The rest are still unique (or i did not "discover" them yet). 2 times x 3 months was my experience trying to find someone to bring some money and (or) share the "joy" of development. The point is that if you've got 5-6 good lamp dev (or could pay for them), then in approx. 1-1.5 month we'll have fully functioning prototype. Find me in my garage in San Francisco/Hayes Valley, or email ivanov at dotbeyond.com
dotbeyond | March 15, 2007 10:14 PM