Retail chain for junior tuners

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Those of you who haven’t visited a US mall lately might have missed the fuzzy phenomenon known as Build-A-Bear Workshops, a hugely successful chain of stores that lets patrons build their own teddy. Build-A-Bear was founded in 1997 and now operates 300 stores worldwide. For one reason or another, the workshops mainly attract girls and their mothers. Boys and their fathers (and car loving daughters) no longer need to feel left out — as of Friday, they can pimp their own toys at Ridemakerz, whose first store opened in Myrtle Beach, SC.

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