Site turns ride-sharing into a social game

If mobile gaming can turn the dreary to-do list from something we should do into something we want to do, then the possibilities are surely endless for other aspects of life that could use a like-minded dose of fun and motivation. Such as ride-sharing, for instance. As if on cue, Ridekicks is a UK-based site that turns carpooling into a social game with rewards for earth-friendly driving.