Florist confirms each bouquet with an e-photo

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One of the keys to e-commerce success is to ensure that customers know exactly what they’re ordering. That has been an elusive goal for florists, thanks to fluctuations in flowers’ appearance and availability; the result is that customers must typically take it on faith that they’ll get something similar to what they saw online. In an effort to bring new transparency to the process, New Zealand florist Roses Are Red emails their customers a digital photo of the very bouquet they ordered, so the purchaser can see exactly what was delivered.

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