Russian supermarket brings Amazon-style personalized product recommendations in-store
Online consumers are by now used to getting suggestions of items they might like based on complicated algorithms that take into account their previous purchase histories, browsing data and the buying patterns of other customers, but this technology is lacking from brick and mortar stores. However, Russia’s premium LAND supermarket has now introduced a loyalty scheme initiative that harnesses data analytics to offer customers personalized shopping suggestions, coupons and recipes when they first walk into the store.
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