In Belgium & France, fans buy shares to fund comic books

Belgian comic book publisher Sandawe relies on crowdfunding to fund and select new titles. In most countries, comic books are published for a (dedicated) niche audience. Not so in France and French-speaking Belgium, where the ‘bande dessinée’, or BD, is decidely mainstream. Still, it isn’t easy for fledging writers to get their graphic albums published, and 80% of the market is controlled by large publishing houses. Which is why Patrick Pinchart—former editor in chief of a Belgian comic magazine—decided to involve the crowds, launching Sandawe late last year.