Saturday-Plus subscription

ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

Dutch newspaper de Volkskrant recently introduced a clever Saturday-Plus subscription. ‘Plus’ subscribers receive a paper version on their doormats on Saturdays, while on weekdays they have access to the (full) digital version. Which mirrors the lifestyle of more and more readers: no time to read the paper version from Monday to Friday, combined with little desire to leave the home early on Saturday mornings to get the still-popular paper weekend edition. Very astute, not just from a publishing approach, but from a behavioral, process and service angle as well.

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.