Scoring for simpler comparison shopping

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Experts bring their own biases when they review consumer products. So do the people who’ve purchased those products and later post their opinions online. But if you combine the two, online shoppers just might get an accurate picture of how good or bad the latest gadgets they crave really are. At least that’s the idea behind Wize, a consumer review site that combines Web 2.0 community features with expert commentary in a way that could herald a new method of comparison shopping.

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