Seasonal soup cans with personalized “Get Well Soon” messages

Seasonal soup cans with personalized “Get Well Soon” messages

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Personalized foodstuffs may be nothing new, and we recently saw Maynards in Canada engaging fans via Facebook with the chance to win candy shaped in their own image. A different take on the idea recently saw Heinz in the UK using Facebook as a platform for fans to send personalized tins of soup to friends suffering with a cold.