Self-serve frozen yoghurt

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Korean-style frozen yoghurt stores like Pinkberry and Red Mango, which we featured in 2006, are popping up across the US, hooking consumers on a dessert that’s tangier and less sweet than fro-yo of yore. Entering a crowded market, a small Californian chain has come up with a simple sales model that sets it apart from the competition. Customers serve themselves at Yogurtland—choosing from 16 frozen yoghurt flavours and 33 varieties of fruit and other toppings—and pay USD 0.30 an ounce, no matter which toppings they’ve picked. To stress the simple pricing, it’s printed on staff members’ shirts.

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