Tokyo skyscraper launches digital campaign while under construction

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A devoted Twitter following and a successful viral marketing campaign are two highly sought-after assets for any brand. However, they can also prove to be frustratingly elusive, with the recipe for success a much-debated topic. It comes as some surprise, then, to see a skyscraper embarking on a multi-faceted digital campaign — and even more so when the building isn’t even fully built yet.

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