Shipping marketplace capitalizes on intentions

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In a nutshell, uShip is an online marketplace for shipping and moving. Customers with something to ship post a request on the website, and service providers bid for their business. uShip certainly caters to customers who have a truckload of furniture to move, but the concept comes into its own when a customer isn’t shipping enough to fill a truck. Shipping companies tend to think in terms of full loads, making it difficult for consumers to get a quick quote for shipping an inherited pinball machine or the Eames chair they’re selling on eBay. On uShip, customers list their needs and a target price, and the bidding process keeps pricing competitive. Shipping companies benefit, too. Besides having access to an additional sales channel, they can find shipments for what would have otherwise been empty backhaul trips. Because carriers can efficiently fill extra cargo space, many offer discounts of up to 80% off their traditional prices.

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