Shoot & share
A recent marketing campaign by IceMedia Shoot & Share for ABN Amro‘s student banking division in The Netherlands included parking a big green couch in 20 student cities during freshman introduction week. Students’ pictures were taken and posted to a “Pimp my Room” web site (the event was tied to a co-production with MTV). Now, taking photos at events and sharing them on a branded website is nothing new, but there was an extra hook: the pictures were printed as actual postcards, and students were invited to pick up their free pack of personal postcards at a local ABN Amro branch.
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