App rewards shoppers for setting foot in stores

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There’s no doubt businesses are starting to realize the broader marketing potential of location-based check-ins. We’ve seen hotels using Topguest, for example, to reward consumers for checking in at a variety of locations; we’ve also seen HBO rewarding “check-ins” to select TV shows. The latest spotting? Shopkick, an app that goes beyond check-ins to reward consumers for actually walking into a store.