Shopping cart-mounted tablet detects nearby items and offers recipes in real time

Shopping cart-mounted tablet detects nearby items and offers recipes in real time

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Regular readers of Springwise may remember the Hellmann’s mayonnaise campaign in Brazil that printed recipes for those who purchased the mayonnaise, using the other items also being bought as ingredients. Unsatisfied with stopping there, the company has returned with the Recipe Cart, which uses NFC technology to immediately suggest meal ideas to shoppers as they walk past other ingredients.

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