Shopping for the cause

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Mecca-Cola is not the first cola aimed directly at Muslim cola enthusiasts, but it is certainly making the biggest waves right now. Already selling millions of bottles of the stuff after launching only a few months ago, French Mecca-Cola has clearly found more than a niche in catering to a thirsty and concerned audience of more than 1 billion Muslims worldwide. Big selling point to its customers is that 10% of profits fund Palestinian relief.

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