ga('send', 'event', 'Where are they now?', 'article', 'article-industry-impression', {nonInteraction: true});

For charities and non-profits, raising awareness of social problems is one thing but getting people to take action is something else entirely. While the web provides an unparalleled opportunity for the public to better inform themselves about current events and the issues surrounding them – sites such as Upworthy have even managed to harness the techniques of viral marketing to spread important causes – clicks and shares can only go so far towards something actually being done about it.

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