Authors writing traditional novels have always had to work hard to attract readers, but the job is made even more difficult in the age of the internet attention span. Smartphones and the web serve as a perennial distraction from reading, contributing to entire shelves of books left abandoned at chapter 3. Argentina-based publisher Eterna Cadencia has in the past printed books with vanishing ink to add a sense of urgency to completing them, and now the Tweet For a Read campaign is using a bookmark that can detect if readers haven’t opened their novel recently and tweets a reminder to pick it back up.
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