Smart wooden blocks add a physical element to digital interactions

Smart wooden blocks add a physical element to digital interactions

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Consumers’ entertainment libraries are no longer stacks of vinyl, shelves of books or even collections of DVDs, as more content becomes streamed through the web. While we’ve seen creators embrace digital — British band Metronomy recently released a single only to fans pointing their smartphones at the star sign Aquarius, for example — others still yearn for the physical aspect of the music, film and books that define them. Enter Qleek, a system of crafted wooden blocks that play digital content when placed onto a special reader.

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