By offering a set of sophisticated project management tools, Kluster aims to enable crowds to develop new concepts. The system is currently being demonstrated at the TED conference in Monterey, where the event's attendees will be able to work together to create a product prototype in 72 hours. (Rapid prototyping machines and a team of modellers are standing by.) Kluster wasn’t developed just for tangible objects though. It can also be used to create brand identities, plan events or for any other project that would benefit from crowd input.
Granted—Kluster isn’t the first venture to create a platform for crowdsourcing. Cambrian House and CrowdSpirit both operate in this space. The main advantage Kluster offers is incentive: a highly developed system of rewards. Members can earn ‘Watts’ (the local currency) by helping solve problems or suggesting refinements or enhancements. They can also invest their Watts, and can cash out if a project is purchased by a third party. Investments grow along with a project’s value, and a member’s stake is based on how much he or she has contributed. As explained by Kluster: “Watts encourage users to participate and stay on target, keeping the community productive.”
Anyone can initiate a project, and Kluster claims to use complex algorithms to let the brightest ideas surface, not just the loudest ones. Several companies have signed up to engage Kluster’s community and tap into their collective creativity. In the best case scenario, the crowds will help brands create new hit products. At the very least, using Kluster will let them interact with their most dedicated customers. Smaller companies, meanwhile, can use Kluster as an instant research and development lab, enlisting (and rewarding!) the community to help ‘flesh out’ ideas that they might otherwise not be able to develop. One to experiment with!
Website: www.kluster.com
Contact: team@kluster.com
Spotted by: Kare Anderson
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I just wanna say that Springwise is become more like TechChrunch.com ... covering startup websites . Where has the old SW gone ? Please cover more of real life INNOVATIVE ideas that you USED to cover ..... Otherwise SW will be Yet Another web startup tracker ;(
Full disclosure.. I'm a "CH-er" (member of Cambrian House).
Kluster is doing a great job. The more crowdsourcing platforms available where mobs of smart, passionate people can come together to co-create, the better!
Note, however, that compensation (ie Watts) isn't a new concept whatsoever.
Cambrian House allows anyone who is crowdsourcing a project on our platform to compensate their collaborators with Cambros (US dollars), Royalty Points (percentage of new profits of the biz/product once taken to market) and the company behind Cambrian House has also created a Co-op for community members.
The Co-op receives 1% of Cambrian House Corp.'s equity and revenue to spread to community members in the way they see fit (investing in businesses on the platform, rewarding active members, etc).
The concept of compensation isn't new - and should never be overlooked when working with groups of people. Passionate people can make magic happen - but we all ask ourselves "What's in it for me".
Thanks!
I just wanna say that Springwise is become more like TechChrunch.com ... covering startup websites . Where has the old SW gone ? Please cover more of real life INNOVATIVE ideas that you USED to cover ..... Otherwise SW will be Yet Another web startup tracker ;(
udkl | February 28, 2008 5:13 AM