Through AR and digital watermarking, TV viewers see synchronized companion content

Through AR and digital watermarking, TV viewers see synchronized companion content

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It’s one thing for augmented reality (AR) to display content superimposed on still objects or images, but Japanese NTT is working on technology that enables similar capabilities for video watched on TV. Specifically, using digital watermarking, Visual SyncAR lets TV viewers see companion content through a mobile device that’s synchronized with the video being viewed.

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