Translation tool checks prospective baby names for global compatibility

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Most translation services are designed to help people break down language barriers they encounter in everyday life. London-based translation firm Today Translations has added an innovative twist to their list of services by applying their linguistic expertise to answer the question “What’s in a name?” for soon-to-be parents of tomorrow’s global citizens. Today Translations offers expecting parents the opportunity to check the meaning of potential baby names in other languages to avoid future embarrassment. For GBP 1,000, the company’s linguists will perform a “basic name translation audit” which checks the meaning of prospective names in 100 languages.

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