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In case style and craftmanship weren’t enough to lure in suitcase shoppers, customers who purchase luggage from Carpisa stores in Italy during a special year-long promotion get an unusual perk—insurance for their bags against any loss by any airline worldwide. The company is partnering with Italian-based insurance provider Aurora Assicurazioni for this co-marketing initiative, which began in May of 2007 and will run until May 2008. Customers who purchase a Carpisa bag during that time have 30 days to activate their year-long insurance policy, which will reimburse them the cost of their suitcase if lost from the time bags are checked by airline personnel until baggage claim, provided the loss is properly reported and the bags don’t turn up in the airport’s lost and found office. Policies can be activated either by mail or fax, and the contracts will cover the purchase cost, up to EUR 119 per bag. Since misplaced baggage is a key concern for many travelers, this concept is bound to appeal to anyone who frets over the prospect of losing a favorite piece of luggage. Moreover, it’s good PR for both brands, and a innovative example of a partnership between a manufacturer and a financial service, creating an offering that’s relevant to consumers. Smart way for an insurance company to get hold of contact details for new leads, too 😉 Spotted by: Giulia Cuccolini