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Earlier this year we wrote about Walkit, an advanced route planner for UK pedestrians, and now Simpatigo has launched a similar service in the US that adds a wealth of information about local attractions. Simpatigo creates personalized tour guides complete with directions and markers for attractions along the way. Users select beginning and ending points for the trip they’d like to take, along with which categories of attractions they’re interested in—historical, budget, kid-oriented or restaurants, for example. Simpatigo then returns map-based driving or walking instructions along with descriptions of the relevant points of interest along the route. Not only can users search for and get travel routes, but—in Wikitravel fashion—they can also input local attractions of their own, which then get added to those Simpatigo includes on its routes. So, a user seeking to get directions from point A to point B in San Francisco, for example, will see not just a standard list of mainstream attractions described by sources like the New York Times and TripAdvisor.com, but also others that have been input and described by users. Simpatigo is still rough around the edges, with attractions listed mostly just for select, well-populated areas in the United States, but its premise is a good one, promising to give users focused, relevant information along with a way to shape what others see. As the site gains traction, advertisers and local businesses will surely be clamouring to add their own locations as points of interest. After all, the restaurateur who skips an opportunity to reach users who have specifically said they’re interested in local restaurants may not be a restaurateur for long…! 😉