June 29, 2007

Travellers with food allergies or other dietary restrictions, who don't want their diets to get in the way of enjoying international culture and cuisine, are now catered to by Canadian Allergy Translation Cards. The company's credit card-sized printouts can be customized to suit a person's dietary needs and travel destination—with information available on more than 175 food allergies and 11 special diets, which can be translated into 22 languages.

To get their cards, customers simply log on to Allergy Translation’s website and enter information about their particular food allergies or sensitivities. They can choose from a long list of common allergens, including nuts and seeds, shellfish, soy and berries. There also are options for special diets such as gluten-free, vegetarian, kosher, halal, low-fat or low-carb. They then select the language of their destination, so the information can be translated for customers to share with restaurant staff, grocers and hosts. For CAD 8 they can print as many copies as they like. It's an easy way to ensure that dietary restrictions are accurately communicated, without having to fumble through the pages of a foreign language dictionary. And since they can be printed instantly, spur-of-the-moment trips aren’t an issue.

A simple and practical way for food allergy sufferers to buy peace of mind, Allergy Translation Cards could be a smart investment for health insurance companies. The concept can also be replicated to other types of information. Cheat sheets for business travellers, for example, with customized translations of the phrases most relevant to their industry or travel purpose. While consumers might not be as likely to pay for information that isn’t potentially life-saving, offering free, relevant information to a narrowly targeted audience can bring in the ad dollars, yens and francs.

Website: www.allergytranslation.com
Contact: allergytranslation@gmail.com

 

 

Comments on this idea:

Nice, and I can vouch for the usefulness of these cards - but really this is something people should be offering for free. If you have an allergy contact your contries support group and see if they can put something together. Gluten allergy? Try http://www.celiactravel.com/restaurant-cards.html free and in 38 lanugages!

Thanks for the great link Liam. I think the point of the eight-dollar fee is that it saves you contacting your allergy support group or faffing around with translations if you don't know where to find the info you're looking for - it's not really a huge price to pay.

And if people should be offering it for free, maybe you could do it? ;-)

Got me there!

$8 CD isn't much I agree, but if you are a member of a charity or group, and you pay a yearly subscription to them, why not tell them what you want them to be spending your money on.

Things like this can really make life easy though - good luck to those involved in the business.

:-) Definitely.

And then just 11 days later what comes to me via gizmag.com but: http://www.food-info.net/allergy.htm

Admittedly this site is very new and is more a dictionary than a direct spelling out of the problem you have, which could lead to problems and missunderstandings - but it is free.

That said if I was going aboard I would want something which spells out what I have implicitly, like the gluten / wheat intolerance card I mentioned before.

L

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