Toy and story kit aims to encourage girls to develop an interest in engineering

Toy and story kit aims to encourage girls to develop an interest in engineering

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The engineering sector is dominated by men and there are those who believe that the female perspective could bring fresh thinking and innovation to such an important industry. The Roominate range of dolls’ houses is already offering a way for girls to become interested in design and electronics, and now GoldieBlox is another startup using building blocks and story books to encourage girls to construct spaces and objects.