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TRAINR turns smartwatches into a personal fitness trainer

Smart fitness tracking is one of the leading lights of the wearable tech industry, with consumers already buying products such as Nike+ and FitBit in their droves. However, the field has plenty of space to grow, and we’ve seen endeavors such as Athos gymwear, which has performance monitoring tech built-in. Now, LA-based startup Focus has developed TRAINR — a smartwatch platform that turns the devices into fitness trackers that can detect the type of exercise being performed, as well as offering suggestions for improvement.