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In Turkey, recruiters analyze interns’ brain waves to find most passionate applicants

With the jobs market still unbalanced in terms of supply and demand, employers are finding themselves inundated with applications, making the selection process more difficult. Israel’s BBR Saatchi & Saatchi IL ad agency has already come up with an innovative recruitment scheme that sees applicants rigorously questioned while also playing Diablo III, and now TBWA\Istanbul is turning to EEG technology in its AdLove initiative, to determine just how passionate potential interns really are about the role.