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Photo: Robert S. Donovan/Flickr

During TV ad breaks, platform sends companion ads to second screens

Second screens are causing a problem for television advertisers — while they’re spending money broadcasting their spots during popular TV shows, audiences are largely using it as an opportunity to check their phones or do something more interesting on their mobile devices. Aiming to solve this problem, Xaxis Sync is a new platform that pushes content from TV commercials into mobile advertising in order to regain the attention of consumers who turn to their mobile during ad breaks.