Tweet to hail a green ride in London

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As the number of people who are twittering continues to rise, more and more businesses are adding to their existing methods of communicating with (potential) customers. An innovative example was recently introduced by London’s eco-taxi service greentomatocars. The company, which we covered when they launched back in 2006, claims to be the first private hire service in the UK to take bookings via Twitter. Users simply send a direct message to @greentomatocars with the booking details, receive a tweet back with a unique booking reference, and wait for a Prius to pull up. Besides using Twitter for bookings, greentomatocars also hopes to encourage debate about environmental issues.

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