UK fashion brand launches one-hour delivery service for festival attendees

UK fashion brand launches one-hour delivery service for festival attendees

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There’s something about summer music festivals that seems to inspire a fresh wave of innovation each year, and 2012 is no exception. Rather than offering tailored services such as RFID-enhanced security or helping to find shared transportation, however, UK fashion brand Very has launched what it describes as the world’s first festival delivery service designed to keep attendees at Virgin Media’s V Festival well-clothed.

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